My style will literally knock you off your feet

These are the stills from the Harvey Nichols Spring 08 campaign. The image is clever, kind of, if you want telegraph to everyone around that your style is so hot no one can get near. Or, if your style is so toxic it creates a 10 foot radius around you wherever you are. The British shopping giant explains the campaign by saying that the 10-feet wide inflatable speech bubbles, especially built for the house, communicate the irascibility of HN style: it will literally knock you off your feet. On the other hand, we read a conversation between Martin Scorsese and Spike Lee in Interview that suggests that maybe HN is onto something. Spike Lee asks where Scorsese what he remembers about Frank Sinatra: People wouldn't go nearer than, like, 10 feet around him. It was like a wall. He just moved, and the atmosphere moved with him.