Gucci taps major talent for new ad campaigns

We can't say that we've tried Gucci by Gucci, the new fragrance by the Italian fashion mainstay. But, this much we can say: Gucci has produced two stellar ads for its fragrance campaigns. For the first ad, Frida Giannini tapped David (Mulholland Dr., Inland Empire, f'ing) Lynch to direct Raquel Zimmerman and a bevy of girls to prance around while Blondie's Heart of Glass plays in the background. In the second ad, James Franco roams a giant Metropolis-style mansion in an immaculte black skinny suit while the great Roisin Murphy sings a cover of Bryan (another sartorial hero) Ferry's Slave to Love. Gucci by Gucci, the ad announces. Sometimes all you need is a name. And a good song.